I like bringing structure to systems that have grown complicated over time.
When different parts of a product start working together, the experience becomes simpler without becoming simplistic and that starts with thoughtful observation. The more I understand people, systems, and context, the better the decisions become.
Technology keeps changing the tools we use, but not the way I approach problems. Good design still starts with observation, critical thinking, and asking better questions before looking for answers.
Outside of work, I'm usually experimenting with AI-generated video, motion, and interactive experiences, or simply paying attention to the small design details most people walk past.
