Designing for Navigation at Scale

Designing for Navigation at Scale

Designing for Navigation at Scale

Research and design explorations across Verizon’s digital ecosystem.

Research and design explorations across Verizon’s digital ecosystem.

Research and design explorations across Verizon’s digital ecosystem.

01 / ORIENTATION

01 / ORIENTATION

UX research & navigation exploration · Verizon UX team / Publicis Sapient

Where am I?

Where am I?

Where am I?

Breadcrumbs can help people understand where they are in a large product. But before defining the pattern, there’s a more fundamental question: what should that path represent?


Working within the UX navigation team, I explored breadcrumb usage, content hierarchy, and the challenges that appear as navigation paths become deeper.


When do breadcrumbs help, and when do they just add more noise?

Breadcrumbs can help people understand where they are in a large product. But before defining the pattern, there’s a more fundamental question: what should that path represent?


Working within the UX navigation team, I explored breadcrumb usage, content hierarchy, and the challenges that appear as navigation paths become deeper.


When do breadcrumbs help, and when do they just add more noise?

Home / Services / Mobile plans / Everyday Unlimited

Home / Services / Mobile plans / Everyday Unlimited

Home / Services / Mobile plans / Everyday Unlimited

Keeping the path readable.

The path should show where a page sits within the content structure, not the steps someone took to get there.


On smaller screens, that path can get crowded. I explored keeping the beginning and current page visible, while collapsing the levels in between.


But the ellipsis could do more than reveal what was hidden. It could open the parent section and other categories at the same level, with the current one marked. This would let people move between related services without having to work their way back through the hierarchy.

02 / SECONDARY ACTIONS

02 / SECONDARY ACTIONS

Overflow-menu exploration · Juan Sanchez & Marcela Morales

What can I do here?

What can I do here?

What can I do here?

As digital experiences grow, so does the number of actions competing for attention.

As digital experiences grow, so does the number of actions competing for attention.

An overflow menu can help, but introducing the pattern raises more questions than simply deciding what goes behind three dots.

An overflow menu can help, but introducing the pattern raises more questions than simply deciding what goes behind three dots.

Working with the navigation team, I explored how secondary actions could be organized across different interfaces, where the pattern made sense, and how it should behave across web and mobile.

Working with the navigation team, I explored how secondary actions could be organized across different interfaces, where the pattern made sense, and how it should behave across web and mobile.

One pattern, different contexts.

One pattern, different contexts.

An overflow menu can serve the same purpose across platforms without using the same interaction everywhere.

An overflow menu can serve the same purpose across platforms without using the same interaction everywhere.

I explored contextual menus for web experiences, bottom sheets for native mobile interfaces, and the complications introduced when web content appears inside an app.

I explored contextual menus for web experiences, bottom sheets for native mobile interfaces, and the complications introduced when web content appears inside an app.

The goal was to make the behavior predictable within each environment.

The goal was to make the behavior predictable within each environment.

COMPETING ACTIONSNot every action needs the same visibility.Project overviewPublishShareRenameDuplicateArchiveDeleteINTRODUCING THE PATTERNOrganize secondary actions without losing access to them.Project overviewPublishONE PURPOSE. CONTEXTUAL BEHAVIOR.The environment changes the interaction.WEBMOBILE APPEMBEDDED WEBWeb — Contextual menuKeeps related actions close to their source.Document titleShareRenameDelete
ICON EXPLORATION

Three dots. Different meanings.

Both horizontal and vertical ellipses can indicate additional actions. The choice depends on context, surrounding elements, and how consistently the icon is used throughout an experience.

Horizontal ellipsis
Page toolbar
Vertical ellipsis
List item
NESTING DEPTHClearDepth adds frictionMore steps, less clarity.USABILITY

How much is too much?

At first, nesting looked like the cleanest way to handle a long list of actions.

In practice, every extra level made the menu slower to scan and easier to lose track of, especially on a phone. That was enough reason to keep it shallow.

Keep the important actions close.

Before adding another submenu, I explored grouping, renaming, or removing actions at the first level. In many cases, that was enough to avoid another level of navigation.

The pattern can adapt.

A desktop menu and a mobile sheet don’t have to look the same. They do need to organize actions and let people back out in ways that feel familiar.

03 / FINDABILITY

03 / FINDABILITY

Research insights & navigation recommendations.

Where do I go next?

Where do I go next?

Where do I go next?

An entry point can be visible without being easy to find.

When people look for a destination, they don’t necessarily scan every icon. They follow their expectations of where that destination belongs.

I explored how navigation placement and labeling can help make important destinations easier to discover.

An entry point can be visible without being easy to find.

When people look for a destination, they don’t necessarily scan every icon. They follow their expectations of where that destination belongs.

I explored how navigation placement and labeling can help make important destinations easier to discover.

03 / FINDABILITY
THE PROBLEM

Visible doesn't always mean findable.

A small utility icon can be present and still compete with everything around it.

NAVIGATION EXPECTATIONS

Where would you look?

People follow familiar navigation patterns before scanning every icon.

Research observation

During navigation testing, people often looked within broader navigation categories before noticing the dedicated entry point.

EXPLORING ALTERNATIVES / A

Improve recognition.

Make the entry point easier to recognize.

EXPLORING ALTERNATIVES / B

Reconsider placement.

Place the destination within a broader navigation category.

DESIGN DIRECTION

Finding the right place.

Making a destination easier to discover starts with understanding where it belongs in the navigation.

A clearer label can help. So can a more recognizable icon. But placement also shapes whether people know where to look.

Seeing where people looked first made me rethink where the entry point belonged.

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Me@juancarlossanchez.comBogotá, Colombia ♥ Working globally